While YouTube’s announcement that they will start including ads in video comes as little surprise, there are already dozens of companies vying for a piece of the video advertising industry, which is expected to grow to $2.9 billion by 2010 according to eMarketer. Here is a look at 10 of the top players in the market, ranging from startups to some of the Web’s biggest companies.
BrightRoll offers both pre-roll (meaning ads before a video plays) and mid-roll (ads that take place between segments of a video) advertising and places ads based on contextual, behavioral and demographic targeting. To determine content, BrightRoll looks at information like tags and keyword profiles, while using data for its publishers from ComScore to create demographic-based campaigns. The company claims to be the fastest growing video advertising company with more than 800 million ads served.
