Mobile advertising is still viewed as unacceptable by the majority of people. A survey by Harris Interactive in the US shows that the most accepted form of mobile advertising—sponsored text links in searches—was deemed unacceptable by 74 percent of respondents reports eMarketer.
- Only 10 percent of respondents took a positive action in relation to seeing an ad,
- 70 percent deleted them outright. Mind you, only 30 percent could recall ever seeing an ad
In the UK research by Tickbox has illustrated the difference between those who have responded to a mobile ad and those who would view ads in exchange for fr*ee content.
[...] ads for voice minutes works Contrarry to our below post ofr research findings Virgin Mobile USA says that about 1,000 subscribers have signed up for its [...]